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"iPages have been amazingly supportive plus we have found the platform to be fantastic, stable and innovative and perfect for Dragons’ complex product offering" Simon Croft, Dragons of Walton Street
  • Retail Website
  • Website Design
  • Branding Development
  • HTML Email Design
  • iPages eCommerce CMS
  • Visit Site

The Business

Dragons of Walton Street has been creating beautiful hand-painted children’s furniture for nearly 40 years. The family-run business designs and supplies furniture throughout the globe and has had the privilege of creating nurseries for the rich and famous, including Princess Diana.

The Challenge

Dragons of Walton Street wanted a website that reflected their reputation and provided their customers the opportunity to buy customisable items online.
Buying certain fabrics meant that an overall percentage had to be added to the product, but this was product specific.

The iPages Solution

iPages partnered with Lucinda, Simon and their team to create a visually stunning website that would manage the sales process from start to finish.

Dragons of Walton Street benefits from: 


  • A bespoke website design that utilised Dragon’s unique artwork to reflect its brand.
  • Products that can be customised.
  • Products that apply the appropriate licensing price conditions.
  • Prices that automatically change depending on artwork.
  • Management of customers and full financial reporting.
  • Photo galleries that showcase Dragon’s work.