If you were to ask what is needed for a successful e-commerce website I would probably give you the usual spiel about clean looking design, ease of use, an obvious call to action for the customer, a secure payment area, full back office support, a CRM that manages customers and of course a simple content management system.

However, from now on I shall be answering this question differently and will simply ask "Have you seen Keith Brymer Jones' e-commerce website?". 

Keith Brymer Jones designs contemporary homeware at its very best and so it was inevitable that his website should reflect something of his unique creativity and design style. This iPages e-commerce website is simply stunning. It's not just the colours, nor the use of the accordian style on the home page that enables you to flick through the different ranges, it's something else. I think that it is the way that the whole site flows and fits together. The products are clearly displayed, but it is the sense of serenity and calm that has been encompassed in the design. Everything looks wonderful and the website demands to be searched through, which is where the gallery has worked so well by displaying the items perfectly.

Of course the website has all the benefits of an iPages e-commerce website, including integration with a fulfilment company, so that the website not only looks beautiful, but is feature rich. The admin area of the website takes orders securely, sends out automatic emails, manages customers, enables business to business sales via accounts, provides sales analysis as well financial reports. This ensures that someone as busy as Keith Brymer Jones doesn't have to worry about the practical details of selling online because iPages will do that for him, he can simply focus on what he enjoys most, designing and creating exquisite contemporary homeware.