The Guiness Book of Records acclaims Joe Girard as the world's best
salesman. He was superb at keeping in touch with his customers and
sent out a card every month to his customers, including
Birthday cards, Easter cards and Christmas cards when appropriate. He
was successful as a car salesman because he knew the value of keeping
himself at the
foremost of his customers' minds when it came to buying their next car.
The
way to retain and profit from existing customers is to keep in touch.
Chasing new customers is far more expensive than concentrating
on increasing the referrals and sales from your existing customers.
There are many ways you can do this - but the most cost effective method is
to use permission based email marketing. The 'permission' part means
you are mailing to people who have agreed to receive your emails, i.e.,
they have given their permission to be on your list. Permission based
email is up to ten times more effective than using direct mail (IMT
Strategies).
Joe Girard used direct mail to keep in touch with his customers, but
today email marketing is the ideal way of maintaining contact with your
customers.
iPages has a perfect way to email your customers with an affordable
CRM module that costs only £22 pcm!
Your customer list can be exported
easily into the module and if you're an ecommerce client your customer
list will be used automatically.
There is no extra fee for the number of permission based emails that you send, nor
for the number of customers, however, we would recommend that you have your
emails designed for the web, but most web designers can do this for a
small fee.
At iPages we have seen the difference that our CRM module has made to our customers, helping them to increase sales, which means that the module is self-funding.