Katherine Khoo to speak at BrightonSEO
iPages' MD, Katherine Khoo, shall be speaking at the UK's largest search engine optimisation conference, BrightonSEO. Katherine will be speaking about 'Understanding Amazon's A9 Algorithm', unpacking the key elements for ranking well on Amazon.
In the game of multi-channel eCommerce, SEO is not just about Google. With 44% of product searches starting on Amazon, it’s essential you’re ranking well if you're looking for your products to sell well on Amazon. So come and learn about how Amazon’s A9 product ranking algorithm works and to ensure your products are being found.
Katherine's talk will run through the direct and indirect ranking factors that we can observe from experience and studies. These insights stretch beyond the role of an SEO or marketeer and provide you with valuable questions to take back to your team. You'll also gain a wider perspective of how ranking well on Amazon requires you to inspect your operations, sales and SEO activities, all at once.