Checklist for Setting up a New Brand.
1) Ensure you have a clear brand identity (both visually and personality wise).
2) Consider registering with GS1
(To get a GTIN)
Global Trade Item Number (GTIN)
Global Trade Item Number (GTIN) can be used by a company to uniquely identify all of its trade items. GS1 defines trade items as products or services that are priced, ordered or invoiced at any point in the supply chain. See how GTIN works>
Standards
- GS1 General Specifications
- GTIN Management Standard
- Tag Data Standard (TDS)
- Tag Data Translation (TDT)
You will find relevant application standards and guidelines listed below:
All sectors
- GS1 General Specifications
- GTIN Management website
- Missing Identification Resolution, Highlighting Serialisation
Fresh Foods
Apply to register a trade mark
Apply
You cannot change your trade mark once you’ve applied, and the fees are non-refundable.
Read the guide before you start if you’ve not applied before.
You need:
- details of what you want to register, for example a word, illustration or slogan
- the trade mark classes you want to register in, for example food and drink services (class 43) or chemicals (class 1)
How much it costs
You can use the ‘Right Start’ service if you want to check your application meets the rules for registration.
You pay £100 initially, plus £50 for each additional class. You’ll then get a report telling you if your application meets the rules.
If you want to continue, you must pay the full fee within 14 days of getting your report.
You can also choose to continue your application even if it does not meet the rules for registration.
| Type of application | Fee | Each additional class |
|---|---|---|
| Standard (online) | £170 | £50 |
| Right Start (online) | £200 (£100 up front plus £100 if you go ahead with your registration) | £50 (£25 up front plus £25 if you go ahead with your registration) |
Other ways to apply
Fill in the paper forms if you want to apply by post. It costs £200 for one class plus £50 for each additional class.
4) Multichannel sellers: Consider registering with the Brand Registry on Amazon
Why Amazon Brand Registry?
Accurate brand representation
Powerful search tools
Proactive brand protection
What do I need to do to sign up?
