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Custom Propel Launch eCommerce Website

04 December 2020 09:52

Custom Propel was introduced by one of our amazing associate designers Andy Ashdown of Ashdown Creative. He had a client who had been let down by his webdesign company and urgently needed an eCommerce website. Iniitially we were tasked with a holding page creation to be designed and created within 24 hours and then the build of the site.

What is the business?

Custom Propel sells adaptive clothing, footwear and lifestyle accessories for wheelchair users. The company was born out of the belief that everyone deserves to look good, and that seated clothing and footwear should no longer have the age-old stigma attached to it,

What did Custom Propel need?

Custom Propel required a strongly branded eCommerce website with stock control that:

  • had excellent navigation,
  • was quick and easy to edit,
  • had an excellent search,
  • has a simple checkout process,
  • enabled both guest and account customers,
  • had the ability to added in variants,
  • enabled attributes to be added to products
  • had special offer pricing, discount vouchers, and price breaks,
  • managed sales order processing seamlessly,
  • had comprehensive inventory management,
  • could create mailing lists, and was
  • strongly branded throughout.

What did we do?

We were fortunate that we were provided Custom Propel's branding document (created by Andy Ashdown) and that Custom Propel had a clear idea of what they wanted.

The design of the holding page came together quickly and we were able to meet the remit of creating an engaging page that had a sign up to newsletter within it, and gave the web visitor a clear idea of what the site was about. Working closely with Andy and Custom Propel's owner helped to ensure that we were able to provide a fast turn around.

 We created a website that was contemporary and easy to navigate, whilst ensuring that Custom Propel's team could edit the site themselves, manage stock, add in special offers, discount vouchers, and manage their contacts and customers. The finished site looked good, and provides a much needed product range for the seated community.

What was Custom Propel's response?

Custom Propel were pleased with the turn around in creating a holding page, and were happy with the finished site. They have been busy editing it and adding product. Despite the challenges that COVID brings we are confident that the site will do well.

If you feel that your eCommerce website needs a refresh then why not get in touch?

You can view Custom Propel's eCommerce website here.